LASH DU JOUR

EYELASH PACKAGING DESIGN

Company:Lash Du Jour
Location:USA, NY
Service:Packaging design
Category:Cosmetics & Beauty
5.0 100+ Reviews

Challenge

Lash Du Jour presented Stan Agency with a unique custom order. The company creates makeup and fashion accessories. It had a new magnetic lash and needed an outstanding eyelash packaging design that worked with it. We accepted the assignment.

Challenge Components

Saturated market
Conveying USP
Consumer familiarity

Research as a Custom Eyelash Packaging Design Firm

Our first eyelash packaging design research step was examining the broader market trends. Then we pulled direct competitor packaging designs. This information informed the overall design decisions.

Bonus Challenge

The added problem with this eyelash packaging design project is the unique selling proposition (USP). Magnetic lashes are not generally familiar to many consumers. Therefore, we needed to educate through eyelash packaging design.

Design Inspiration

Our eyelash packaging design inspiration started from events where women use fake lashes. Then we considered what is worn to these events. From there, we debated how to subtly infuse a party theme.

Narrowing Down the Final Options

The professional designers produced eyelash packaging design concepts. We eliminated the prospects with too many colors. From there, we debated the eyelash packaging design idea with the most visual appeal.

Result

The Lash Du Jour representative loved the eyelash packaging design. The company efficiently produced the packaging. The packs hit the shelves a few months ago, and Lash Du Jour let us know that the packaging received a lot of positive feedback.

The Deliverable

The Final Package:

One complete custom eyelash packaging design
Separate package design elements for reuse

The completed eyelash packaging design featured a rainbow mask centerpiece. We used a product play, so the mask had long lashes. The lettering featured a colorful outline on a black background. We look forward to helping Lash Du Jour again.