Get No. 1 Oatmeal Packaging Design in 2021

Challenge

Life Snacks presented Stan Agency with an exciting packaging design challenge for its individual packs of nut and oat granola bars. The unique makeup of these products and the product’s intended market meant we needed to create a unique packaging design that helped Life Snacks stand out against the intense competition.

Challenge Components

Saturated market
Differentiating flavors
Consumer wariness of vegan and gluten-free products

Research as a Custom Packaging Design Firm

Our research into the market trends and competitors included all the product’s intended markets, such as the USA. We examined granola bars and items close to the product on the market. These included individual packs of nuts and oatmeal packaging design. We analyzed several packaging trends to narrow down possible packaging designs.

Bonus Challenge

Life Snacks packaging design project meant that we needed to consider preconceptions in the intended markets as well. In the USA, for example, health food is treated suspiciously, as are vegan and gluten-free cooking. Therefore, our packaging needed to tackle these preconceptions and encourage people to try the outstanding product inside.

Design Inspiration

We knew that individual packs of nuts, granola bars, and oatmeal packaging design were the competition. Many of these use colors to differentiate flavors. Meanwhile, we also knew that we wanted to include a visual display of ingredients so that consumers would know what was inside without reading the label. The question was how to add them.

Narrowing Down the Final Options

The Stan Agency design team presented several innovative options for the Life Snacks project. The meeting weighed each option and began by discarding those that too closely resembled individual packs of nuts or oatmeal packaging design. Then we focused on the concepts with the best colors and representation of the ingredients.

Result

The result was an outstanding packaging design that stood apart from its cousins in individual packs of nuts and oatmeal packaging. Life Snacks deployed the new design immediately and noticed the results within a quarter. The company even needed to order new product production runs to meet demand.

The Deliverable

The Final Package:

Two complete custom package designs
Separate package design elements for reuse

The final design for Life Snacks was illustrative. We created a simple plan whose background color could be manipulated to match different granola bars. We also included an area for displaying the ingredients inside and for viewing the product so people would know what they’re getting. We look forward to working with Life Snacks again as the company develop new flavors.

OATMEAL PACKAGING DESIGN