Lea Moon, a newer company at the time, wanted the best makeup package design for its Triple Goddess highlight pack. This first edition pack needed to create an amazing impact to attract new customers to the brand. We at Stan Agency eagerly accepted the challenge this new brand represented and dug into the world of makeup packaging design.
Challenge Components
- Saturated market
- Makeup labeling requirements
- New products
Identifying the Audience
Most makeup brands focus on women and girls, which narrows the potential audience considerably. However, we wanted to narrow it further so we could market to specific age groups as well as cultural regions. Using these distinctions, we were better able to create an appealing makeup packaging design.
Competition in Makeup
Makeup is a fiercely competitive industry, and there are many brands in the space. This competition makes using a unique design more critical. A unique makeup packaging design not only attracts the consumers’ eye on the busy shelves, but it also informs them whether the brand is for them. In the case of Lea Moon’s order, the design spoke to younger buyers.
Research as a Custom Packaging Design Firm
Cosmetics packaging design tends to have fewer expectations than other markets. This distinction makes creative makeup packaging more acceptable. However, we still researched what the competition was using on their packages and how best to incorporate Lea Moon’s existing brand guidelines into our design.
Bonus Challenge
The most significant challenge with Lea Moon’s custom order was creating a stunning makeup package design for a new product. New product lines tend to be difficult to break the ice for with consumers since they want to ensure they’re spending money wisely. We needed something eye-catching that helped overcome that instinct.
Design Inspiration
Lea Moon has a well thought out brand, and we were able to draw several elements from it. Additionally, the product was formed around a neopagan concept, the triple goddess. We found several stunning representations to draw inspiration from. This step was particularly important since the triple goddess tends to be an abstract concept.
Narrowing Down the Final Options
The packaging design team at Stan Agency returned several outstanding concepts for the Lea Moon project. We began by reviewing the makeup package designs for similarities to other brands. Then we examined which ideas captured both the triple goddess and Lea Moon’s branding most accurately.
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