- Company:Heart & Soul Pet Food Pty Ltd
- Location:United Kingdom
- Service:Packaging design
- Category:Animal & Pet
Targeting a Diverse MarketPet owners aren’t a monolithic market in the United Kingdom. They’re a diverse consumer market that includes rural hunters, urban women, and hundreds more. Creating custom dog treats packaging design that attracts the whole market is impossible.
Needing a Niche
Discovering a New ApproachDuring market research, we noted bag packaging trends that competitor dog food companies engaged in. Then, we completed a comprehensive analysis of our client, with a strong focus on their values and brand identity. Traditionally, they marketed to a general audience, but their product was focused on providing high-end, nutritious meals that met the needs of indoor dogs at a higher price point. As we noted these things, we developed a brief with a series of bag packaging examples for our client to consider.