- Location:USA, Texas
- Service:Packaging design
- Category:Cleaning & Maintenance
Septic Tank Treatment: The Product No One WantsThere’s nothing sexy about septic tank treatment. It’s not even a product the average consumer thinks about – until they need it. And when that unfortunate moment arrives, they’ll walk into their local big box store, glance at the shelves, and grab the first product they see with ‘Industrial Strength Septic Tank Treatment’ scrawled across the front. They won’t care what brand it is.
Making Septic Tank Treatment Stand Out
Discovering a New ApproachBefore thinking about colors, design elements, or typography, we did in-depth market research on the trends and companies in the septic tank treatment niche. One of the first things we noted was the complete lack of quality industrial package design. Everything looked as if it hadn’t had an update since the mid-90s. So, when we began developing Hycura’s brief and developing packaging examples, we knew we wanted to take a distinctively modern approach to their custom package design.
Analyzing the Competition
Crafting a Package Design that Sells
Consumers quickly took notice, even being willing to pay a higher cost than the competition because of the confidence that this new custom package design inspired.