VITALITY NOW

SUPPLEMENT LABEL DESIGN

Company:Vitality Now
Location:USA, NY
Service:Packaging & Label design
Category:Medical
5.0 100+ Reviews

Challenge

Vitality Now presented a unique custom order to Stan Agency. The company creates supplements for anti-aging and dietary purposes. It needed a supplement label design for its new greens powder. Stan Agency eagerly accepted the challenge.

Challenge Components

Saturated niche market
Conveying the importance of the supplement
Consumer supplement wariness

Audience Research

Our first stop was investigating what demographics take supplemental powders. Athletes seemed to be the common answer, though this product was created for a broader audience. We also examined the data Vitality Now sent over on its customers.

Research as a Custom Supplement Label Design Firm

The next research step is examining market trends. We began with the powdered supplement industry. From there, we proceeded to look at other greens powders like Vitality Now’s Both inquiries provided a list of items we wanted to avoid while designing.

Bonus Challenge

The added challenge with creating a supplement label design involved the consumer. Consumers, especially in the USA, may not understand the benefits of supplementing their greens. We needed to incorporate those details into our label design, or Vitality Now might miss new customers.

Design Inspiration

We decided to go in the opposite direction of many competitors with crowded labels. Instead, we decided collectively to focus on the greens. We also looked at other minimalist principles for this project. That helped us keep the label organized.

Element Decisions

The big decision centered on how to illustrate the greens powder. Green powder is not inherently appealing, so we collectively decided to incorporate the vegetables. We did not specify what form that took, though, so the design team came up with their own concepts.

Narrowing Down the Final Options

The Stan Agency professional label design team produces some amazing supplement label concepts. After considering branding, we looked for the most innovative and eye-catching example. We then compared the best ideas against similar products.

Result

The Vitality Now team loved the supplement label design. It was praised for its simplicity and cost-effectiveness. Vitality Now was able to print the supplement label design quickly, and later let us know it was one of its best sales performers.

The Deliverable

The Final Package:

One complete custom supplement label design
Separate package design elements for reuse

The final design rested on a white field with a gradient ring. The eye-catching element was the vegetable-laden letter v in the middle. All other elements are simply black text, which works well to focus the consumers. We enjoyed working with Vitality Now and look forward to assisting further as the company expands.