Glooscap Fine Cheese presented a unique custom order to Stan Agency. The company needed a clamshell label design to match its branding for a new launch. Glooscap Fine Cheese sells fine cheeses across various markets, including the USA. Stan Agency accepted the challenge and put our top-rated design team to work.
Challenge Components
- Niche market
- Multiple flavors
- Food labeling regulations
Research as a Custom Clamshell Label Design Firm
We began our research in the fine cheese industry. The industry uses a wide range of packaging options, but there are market trends in the labels. We also examined Glooscap Fine Cheese’s direct competitors so that we could better differentiate the final clamshell label design.
Bonus Challenge
The added challenge to this order is the fine cheese market. Fine cheese is a niche market with limited customers. To sell, we had to figure out how to set up Glooscap Fine Cheese’s clamshell label design so that existing fine cheese connoisseurs would pick it up with their typical cheeses.
Design Inspiration
The product was an enormous source of inspiration. The fine cheese offers a variety of colors based on the flavors, not to mention the look of the cheese itself. We also decided to employ some of the cutting-edge market trends before the team split apart to draw their concepts.
Narrowing Down the Final Options
The Stan Agency label design team produced some amazing clamshell designs. We began by comparing the ideas against the branding guidelines. Then we examined which ones would stand out on a cold shelf with other cheese brands.
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