Garlavie presented a unique custom order to Stan Agency. The company creates tools for home craftsmen. It needed an appealing recycle package design that appealed to a primarily male audience and explained the product. Stan Agency accepted the order, and our top-rated design team got to work.
Challenge Components
- Saturated market
- Conveying product usefulness
- Consumer wariness
Research as a Custom Recycle Package Design Firm
Our first step was researching the home craftsmen industry. We then examined a few direct competitors’ recycle package designs. This provided market trend insight, which we used to avoid our package looking like everyone else’s while appealing to the primarily male audience.
Bonus Challenge
The additional challenge with this recycle package design project was conveying the usefulness. Many craftsmen already have measuring tools. We needed to share how different Garlavie’s product was.
Design Inspiration
Our primary recycle package design inspiration was the projects craftsmen work on. The ruggedness and precision inspired the design. We also examined what made a tool package great, and that tended to be simple, impactful choices.
Narrowing Down the Final Options
The professional design team created a few recycle package design concepts. We eliminated a couple based on branding similarity. Then we examined which ideas conveyed quality and purpose quickly.
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