FWB contacted Stan Agency for a unique design project. The company creates healthy, plant-based foods. It had recently entered a label pattern design into the market, but was not happy with the results. Stan Agency was tasked with redesigning into an exotic label pattern design to boost sales.
- Saturated market
- Conveying benefits of the food
- Consumer health food
Research as a Custom Exotic Label Pattern Design Firm
We examined the various market trends before beginning FWB’s exotic label pattern design. While investigating the broader plant-based food market, we discovered a labeling trend centered on displaying the food. We found several direct competitors used the same direction. We decided to avoid it.
The extra challenge with this project is preconceptions about healthy foods. In markets like the USA, healthy foods are assumed foul. Given the primary ingredient FWB uses is kale, this became a significant barrier. We needed to create an exotic label pattern design that conquered the assumption.
The exotic label pattern design inspiration came from the product. We needed a way to make kale and vegetables appear intriguing. The team disagreed on how to accomplish this. Everyone went to their own spaces and designed concepts individually instead.
Narrowing Down the Final Options
The professional label design team produced many exotic label pattern design concepts. We discarded any that were too far from FWB’s branding. Then we looked at which exotic label pattern designs stood out on a shelf.