FWB Packaging


  • Company:Food With Benefits
  • Location:USA, NJ
  • Service:Packaging design
  • Category:Food & Drink
  • 5.0 Review FWB Packaging 100+ Reviews


FWB contacted Stan Agency for a unique design project. The company creates healthy, plant-based foods. It had recently entered a label pattern design into the market, but was not happy with the results. Stan Agency was tasked with redesigning into an exotic label pattern design to boost sales.
Challenge Components
  • Saturated market
  • Conveying benefits of the food
  • Consumer health food

Research as a Custom Exotic Label Pattern Design Firm

We examined the various market trends before beginning FWB’s exotic label pattern design. While investigating the broader plant-based food market, we discovered a labeling trend centered on displaying the food. We found several direct competitors used the same direction. We decided to avoid it.

Bonus Challenge

The extra challenge with this project is preconceptions about healthy foods. In markets like the USA, healthy foods are assumed foul. Given the primary ingredient FWB uses is kale, this became a significant barrier. We needed to create an exotic label pattern design that conquered the assumption.

Design Inspiration

The exotic label pattern design inspiration came from the product. We needed a way to make kale and vegetables appear intriguing. The team disagreed on how to accomplish this. Everyone went to their own spaces and designed concepts individually instead.

Narrowing Down the Final Options

The professional label design team produced many exotic label pattern design concepts. We discarded any that were too far from FWB’s branding. Then we looked at which exotic label pattern designs stood out on a shelf.


The FWB employees adored the exotic label pattern design and stated it fit the brand accurately. The company’s team sent the exotic label pattern design out for production. FWB let Stan Agency know that the flavor starters were performing well.

The Deliverable

The Final Package:
  • Three complete custom exotic label pattern designs
  • Separate package design elements for reuse
The completed exotic label pattern design features a black and white chalk pattern. The remaining label featured the relevant product information. We changed the information colors to signify different flavors. We look forward to working with FWB again as the company expands.
FWB Packaging
FWB Packaging