Best of Show presented an exciting wood packaging design challenge to Stan Agency. Best of show sells animal bedding, lumber, and playground materials. It needed a new, outstanding wood shavings packaging design.
- Saturated niche market
- Making the ordinary extraordinary
- Ranch store difference
Research as a Custom Packaging Design Firm
Our first step was examining the current market trends in wood shaving packaging design. Then we compiled advanced competitor research. This helped us spot wood packaging design trends, which helped us figure out the elements and designs we wanted to avoid.
The added challenge with this wood packaging design involves the ranch and bulk store differences. These locations are different from a grocery store. When people shop at them, they tend to care less about the bright colors many other packaging designs use.
We drew inspiration from the forest management part of the Best of Show brand. Then we examined the animals the bedding was for. Horses were inspirational in many senses, and we wanted to ensure the wood packaging design was clear regarding what it was for.
Narrowing Down the Final Opti
The professional design team produced a few wood packaging design concepts. We began by comparing the designs to the branding. Then we examined which wood packaging designs were suited for ranch store shelves.