Eckory wanted its candles to stand out on the shelf, so the company brought in Stan Agency to design the new candle labels. The company already had unique candle names and primary branding in place, so it was our job to complete the candle label design. We eagerly got into the details of this individual order.
- Saturated market
- Candle labeling requirements
- Label materials
Research as a Custom Label Design Firm
Our first step was digging into the candle label design industry. We examined all kinds of labels from a variety of markets, including the USA. The trends were informative and helped us avoid developing an ordinary candle label. We also found a few sources of inspiration in the home décor field since candles are often used decoratively.
The challenge with the Eckory project was figuring out how to stand out in the saturated candle market. While Eckory did some of that by using natural products, we still needed to figure out a candle label design that did not get lost on the shelf. This decision led to some late team meetings and further research once we had design concepts.
We decided that the minimalism many candle companies use in their label design would not work well for Eckory. Instead, we drew inspiration from Eckory’s warm and cozy brand. We also looked at how the candle would fit in a home interior. Between the two, we were able to find a balance that created an innovative design concept.
Narrowing Down the Final Options
The label design team produced numerous design concepts. At a team meeting, we began narrowing them down by comparing them to existing market concepts. Then we confirmed that each of the remaining ideas met Eckory’s brand guidelines. From there, we picked the most visually appealing option for the final candle label design.