The Modern Dane presented a unique challenge to Stan Agency. The company creates high quality bed linens from sustainable sources. Since the company embraces Danish tradition and culture, it wanted a black and white packaging design.
Challenge Components
- Niche market
- Conveying the brand
- Creating a luxurious feel
Audience Research
Our first step was examining who purchases high quality bed linens. The Modern Dane is based in Denmark but aims to expand dramatically. We found that the purchasers tended to care about their overall health and wellbeing.
Research as a Custom Black and White Packaging Design Firm
The next step was researching the bed linen industry. We also examined several competitor black and white packaging designs from various regions. Between the two, we were able to find some market trends we wanted to avoid.
Bonus Challenge
The significant challenge with this black and white packaging design project involved conveying the brand properly. The black and white packaging design was luxurious enough on its own. However, we needed to add more branded elements.
Design Inspiration
Our primary inspiration was the minimalist movements sweeping the world presently. Minimal and line art are both excellent for black and white packaging designs. We then considered the best illustrative practices.
Element Decisions
We decided we wanted to focus on the natural elements through the black and white packaging design process. That meant plants, leaves, and other items. We let the team make decisions on the exact black and white packaging design elements used.
Narrowing Down the Final Options
Our professional team produced several unique black and white packaging design concepts. We began the meeting by removing the ideas that did not meet the luxury mark. Then we considered which black and white packaging designs would excite people when the linens arrived.
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