- Company:Wonton King
- Location:USA, NJ
- Service:Branding, Packaging design
- Category:Food & Drink
Our client wanted creative packaging design for tasty food products but was unsure where to start. That’s where we came in: while Chinese cuisine enthusiasts may argue that frozen dumplings can pretty much sell themselves, we were tasked with showcasing how delicious our client’s dumplings are. We asked ourselves: how do we grab potential customers’ attention before the competition does?
Narrowing down options
First, we sketched unique packaging designs to draw our client’s ideal customers. After discussing several ideas and concepts with our client, inspiration struck: many frozen food packaging designs don’t allow customers to see actual food, turning purchases into an annoying gamble. By removing guesswork from everyday shopping trips, and designing a dumpling-shaped or serving bowl window, customers would see their food, thus addressing their needs in a fun and unique way. Our creative packaging design was precisely what our client needed to stand out amongst food companies with similar products.