HAIR PRODUCT PACKAGING DESIGN

Challenge Components

• Saturated niche market
• Conveying the sustainable nature
• Detailed instructions

Research as a Custom Hair Product Packaging Design Firm

Our first hair product packaging design step was examining the industry. We also pulled several direct competitors’ hair product packaging designs. Combined, these two items provided market trends. We used the lists to rule out certain design elements.

Bonus Challenge

The added challenge with this hair product packaging design was the sustainable nature. We needed to convey why that mattered to consumers. This became more important as we realized how many brands produced cheap products. We needed to set Cussini’s hair product packaging design apart.

Design Inspiration

Cussini focuses on natural hair and scalp products. We wanted to convey that sustainability promise multiple ways. We also found the Cussini brand inspiring. The company does not take shortcuts.

Narrowing Down the Final Options

The Stan Agency team created several professional hair product packaging design concepts. We eliminated the ideas that did not convey sustainability. Then we picked the hair product packaging design with the best visual appeal.

The Deliverable

The Final Package:

• One complete custom hair product packaging design
• Separate package design elements for reuse

The completed hair product packaging design featured a luxurious gold and black color scheme. We included a product image and detailed instructions. We also faded a sustainable forest into the completed hair product packaging design. We look forward to assisting Cussini again.