Pure & Tasty brought Stan Agency a unique round label design challenge. The company sells healthy granola that does not include many common additives. Part of the company’s uniqueness involves the special round tubes that it sells the granola in. This is where the round label design came in, and Stan Agency eagerly took the challenge.
- Saturated market
- Round container
- Consumer wariness of granola
All age groups can eat granola. This snack can also go in breakfasts, baking, and on trails. The versatility is part of the audience appeal. We examined several distinct audience segments. During the research, we found that people wanted a product they can trust. This transparency value influenced the final round label design.
Research as a Custom Round Label Firm
Pouches and boxes are more common granola packaging choices. However, tubes are also currently popular. We investigated round label designs from a few markets. The USA market loves the idea, and there were many inspirational sources available. We also looked at the legal labeling requirements.
Consumers are inherently wary of granola in Pure & Tasty’s target markets. This distrust stems from years of unhealthy granola. The mass-produced, sugar-laden varieties are detrimental to overall health. We decided we needed to distinguish this product quickly from the negatively imaged granolas through round label design.
Design colors came from the Pure & Tasty brand. Then the team considered the portrayal of natural ingredients and additive-free options. That’s where the market research was useful. We also found nature inspiring. This round label design would not have happened without it.
Narrowing Down the Final Options
The Stan Agency round label design team produced several amazing concepts. First, we checked for brand guidelines. Then we examined the eye-catching properties of each design. This led us to consider the distinctiveness necessary for standing out on the shelf, which ultimately informed our decision.