- Company:Maistro Handels GmbH
- Service:Packaging design
- Category:Food & Drink
Succeeding in a Shrinking Market
Unlike the USA, Germany’s market for consumer-grade household soups has been plateaued for nearly a decade. There’s no sign it’s headed anywhere but down. Recent estimates have it contracting by 2% yearly for the foreseeable future. So, this isn’t the best moment to launch a brand-new line of soups in Germany. Yet, that’s what Maistro was planning.
Developing a Brand Image that Drives Sales
Analyzing the CompetitionWe began this project with a comprehensive market analysis, including trends in consumer and competitor companies’ behavior. We examined every facet of the products currently on the market, including soup varieties, packaging color, design, and typography, and price points. As we studied the market, several things became clear…