- Company:Peak Performance
- Location:USA, NY
- Service:Packaging design
- Category:Food & Drink
Explosive Growth, Huge Potential… with the Right Protein Bar DesignBetween 2018 and 2019, collagen bars on the USA market more than tripled. The bar is the largest growth area and that is really exciting to see.” This advanced growth is due to collagen’s ability to improve a protein bar’s taste and texture. As its popularity has skyrocketed, dozens of new and old companies have launched products, including Peak Performance.
The Search for an Energy Bar Packaging Design
Analyzing the CompetitionDuring our in-depth research on the collagen market, we discovered the most popular trends among collagen bar producers, including label design, niches, and price ranges. We discovered a variety of interesting facts about Peak Performance’s competition, including their tendency to use monochromatic designs and rarely to use colors that communicated nature, like greens and browns.