Chemical Equipment Labs, Inc. brought Stan Agency and inspirational packaging design project. The company created a safe ice melt that could be used on airports, bridges, and more. However, it needed an inspirational packaging design to set it apart from the competition. We accepted the challenge eagerly.
Challenge Components
- Niche market
- Previous generation product concerns
- Consumer wariness
Industry Research
We first investigated the ice melt industry. The regulations surrounding the industry are a puzzle that varies wildly across jurisdictions. We needed to incorporate specific information in our inspirational packaging design legally. Additionally, Chemical Equipment Labs, Inc. would need to alter this information as regulations changed.
Audience Research
We then examined the audiences who make purchasing decisions. While many people would see and use the product, it tended to be a middle-management decision which ice melt companies bought. That gave us some demographics for our inspirational packaging design.
Packaging Research as an Inspirational Packaging Design Firm
We next looked at inspirational packaging design from direct competitors. Chemical Equipment Labs, Inc. has several that use basic designs or those based around the ice melt. We wanted to avoid our inspirational packaging design being lumped with those competitors.
Bonus Challenge
The added challenge in this inspirational packaging design project is the previous ice melt generations. The industry has a sordid history that extensively damaged the environment. The modern consumer wants an effective yet environmentally friendly product. We needed to reassure consumers with our inspirational packaging design that this product is different.
Brand Symbology
Chemical Equipment Labs, Inc. is a science-based brand. The whole premise was safely combining chemicals to improve lives. We liked that symbology and added it to the list of inspirational packaging design considerations.
Design Inspiration
The big inspiration was Chemical Equipment Lab, Inc.’s commitment to providing safe ice melt. Additionally, we liked how much safety the CMA ice melt provides. We decided to incorporate those preferences into the inspirational packaging design parameters while the amazing team worked.
Element Decisions
We based the big element decisions on the company’s goals. In this case, Chemical Equipment Labs, Inc. was hoping for significant airport contracts. We wanted to show that on every bag created with the inspirational packaging design. We also knew the company would make smaller-scale sales, so we added those elements in as well.
Narrowing Down the Final Options
The professional team created several inspirational packaging design concepts. We began by finding the most inspirational and innovative packaging designs from the ideas. Then we looked at which best conveyed safety. The final two inspirational packaging designs we ended up combining. This choice created the most inspirational packaging design possible.
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