From Bland to Amazing
Our first task was crafting a snacks package design that stood out from the competition. We used the most advanced research on how design and color choice impact consumers to select bold, contrasting colors that draw the eye while communicating warmth and comfort.
We used a well-lit, detailed photograph of the product that puts it front and center while making it as appealing as possible. This is particularly important for a product like chick-pea snacks that has less cultural awareness and is often higher in price.
Fusing Form and Function
Finally, we packed it all in a resealable bag that makes it convenient for consumers to snack on over the course of several days instead of having to eat it all at once or look for a tie that will keep it fresh until next time.
This fusion of bold visuals and practical design has been at the heart of our client’s recent increased sales and brand awareness.