Cherlega presented a unique luxury packaging order to Stan Agency. The company created a high-quality facial sponge that was both eco-friendly and biodegradable. The company needed an amazing, elegant packaging design for this product. We accepted the order eagerly.
Challenge Components
- Niche market
- Spa-like feel
- Consumer habits
Audience Research
Our first elegant packaging design step involved examining the target market. Consumers tended to be women with money in their 20s to 40s. That USA market expects specific things from beauty products, which we needed to keep in mind.
Research as a Custom Elegant Packaging Design Firm
We also examined the facial and makeup industries. These market trends informed which elements we did not want to include. We also investigated the direct competitors’ elegant packaging design. This helped us immensely as we designed concepts.
Bonus Challenge
The significant challenge with this elegant packaging design project involved the consumers. We needed an elegant packaging design that could break consumer habits. People tend to buy the same brand repeatedly, and we needed to attract consumers away from their favorites.
Design Inspiration
We took our elegant packaging design inspiration from what is currently elegant. That is rose gold and rose tones in general. We also looked at available luxury packaging design. That is where the marble idea came from.
Narrowing Down the Final Options
The professional design team returned many elegant packaging design ideas. These ideas were first sorted by the meeting on visual appeal and elegance. Then we ended up combining elements from the top two designs.
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