Find Out About #1 Elegant Packaging Design

Challenge

Cherlega presented a unique luxury packaging order to Stan Agency. The company created a high-quality facial sponge that was both eco-friendly and biodegradable. The company needed an amazing, elegant packaging design for this product. We accepted the order eagerly.

Challenge Components

Niche market
Spa-like feel
Consumer habits

Audience Research

Our first elegant packaging design step involved examining the target market. Consumers tended to be women with money in their 20s to 40s. That USA market expects specific things from beauty products, which we needed to keep in mind.

Research as a Custom Elegant Packaging Design Firm

We also examined the facial and makeup industries. These market trends informed which elements we did not want to include. We also investigated the direct competitors’ elegant packaging design. This helped us immensely as we designed concepts.

Bonus Challenge

The significant challenge with this elegant packaging design project involved the consumers. We needed an elegant packaging design that could break consumer habits. People tend to buy the same brand repeatedly, and we needed to attract consumers away from their favorites.

Design Inspiration

We took our elegant packaging design inspiration from what is currently elegant. That is rose gold and rose tones in general. We also looked at available luxury packaging design. That is where the marble idea came from.

Narrowing Down the Final Options

The professional design team returned many elegant packaging design ideas. These ideas were first sorted by the meeting on visual appeal and elegance. Then we ended up combining elements from the top two designs.

Result

The Cherlega team loved the elegant packaging design. The company contracted a production firm, and the new elegant packaging design hit shelves quickly. Cherlega emailed and let us know that the packaging received a significant amount of positive feedback.

The Deliverable

The Final Package:

One complete custom elegant packaging design
Separate package design elements for reuse

The completed elegant packaging design features a marbled rose background. We used a rose gold tone for the accents. Since both are considered luxurious, we felt that each set the right tone for the product inside. We look forward to working with Cherlega again.

ELEGANT PACKAGING DESIGN