Cerene brought its luxury CBD oil to Stan Agency in search of a custom package and label design. Marketing CBD can be tricky, especially if a company is in different markets. We took on the challenge of creating a respectable luxury label for this distinct product.
- Saturated niche market
- Preconceptions about CBD
- Creating a luxurious look
Research as a Custom Label and Packaging Firm
Our first step involves looking at the existing CBD labels in Cerene’s target market, the USA. Recent legislative changes have made CBD readily available in certain areas, while other areas do not have access. Existing luxury CBD packages and labels tend to use one of two themes, minimalist or medicinal, which made creating Cerene a creative custom label easier.
There are many preconceptions around CBD, especially in the USA, following decades of the war on drugs. Part of creating Cerene’s luxury CBD custom label and packaging is addressing those concerns without taking away from the overall design. This explanation can be tricky, and there are also legal restrictions on it.
After examining competitor designs, we decided to brainstorm for Cerene’s packaging and label design. The team settles on emphasizing that Cerene’s CBD oil is both medicinal and luxury, setting it apart from more common CBD oils. The graphic design team got to work producing concept art with that theme.
Narrowing Down the Final Options
Once all the concepts were ready, we started working our way towards the final product. Since Cerene emphasizes natural with their product, we decided a more natural appearance on the outer box would fit best. Then we considered the custom label designs members of the group produced and adapted them to the box and bottle designs.