BRANDLI

CANDY PACKAGING DESIGN

Company:Brandli
Location:USA, LA
Service:Packaging design
Category:Food & Drink
5.0 100+ Reviews

Challenge

Brandli brought their handmade champagne packaging to Stan Agency for a redesign. As a popular product, the company felt they could be selling more with a new candy package design. We embraced the challenge of maintaining the homemade feel and branding standards from Brandli so we could produce something new.

Challenge Components

Saturated market
Handmade product
Creating a new packaging tactic

Research as a Packaging Firm

Candy packaging design is crucial to overall company success. We went out and looked at champagne truffle packaging trends in various markets, including the USA. We noticed that many candy packaging designs included soft pinks and browns. The packages also tended to appear delicate. We knew we were in for a design challenge.

Bonus Challenge

The candy industry, in general, is a saturated market, so packaging design is essential for attracting customers. However, handmade niche sweets like champagne truffles are not in the same category and therefore need a different approach to candy packaging design. Otherwise, they lose some of their attraction to lovers of quality sweets.

Design Inspiration

Champagne truffles are an elegant and sophisticated treat, so we used that as the basis of inspiration for our candy package designs. This choice meant that our agency team created a variety of different clean designs for consideration. Each design offered a new fresh look, and in the end, we ended up combining two of the favorites.

Narrowing Down the Final Options

Narrowing our possible designs into the perfect candy package design was difficult, and we only succeeded by combining the color scheme from one plan with the graphics work from another. This decision allowed us to find the balance, just like the enclosed truffles must match their container.

Result

The results were a clean, professional candy package design that customers are gobbling up. Brandli has reported an increase in champagne truffle sales since the new candy packaging design debuted.

They also see more frequent return customer orders, so we’re excited about Brandli’s growth.

The Deliverable

The Final Package:

One complete candy box design
Separate package design elements for reuse

The package included the design of one champagne truffle box that was easy to open and store while still making a fabulous impression. We loved working on this candy package design. Stan Agency looks forward to working with Brandli again as they expand into new products and markets.

Section Over Images

Champagne truffles are a fabulous specialty treat that deserved an equally sophisticated package to reside within.
Stan Agency was able to create that package quickly and efficiently so Brandli could continue spreading their truffles around the world.

Champagne truffles are an elegant and sophisticated treat, so we used that as the basis of inspiration for our candy package designs.

The results were a clean, professional candy package design that customers are gobbling up.