Makolli presented a unique bakery label design challenge. The company provides exceptional baked goods and wanted its new wafer product to have the best label design possible. Stan Agency accepted the challenge and assigned our top-rated design team.
Challenge Components
- Saturated market
- Conveying the product inside
- New product wariness
Research as a Custom Label Design Firm
The first label design process step involves copious amounts of research. We began in the snack wafer industry. Then we did a quick look at the bakery industry. This research allowed us to spot market trends we wanted to avoid in our bakery label designs.
Bonus Challenge
The bakery industry is a saturated market. Launching a new product into that space takes careful planning and dedication. Consumers have favorite products, and convincing them to try the new product can be difficult. That’s where our bakery label design came in.
Design Inspiration
Our design team used the existing Makolli brand heavily in the new bakery label designs. The company uses bright colors to convey a happy brand. We also knew we needed to incorporate the wafer heavily. People rarely buy food products they cannot see.
Narrowing Down the Final Options
The amazing Stan Agency design team returned several innovative bakery label design concepts. The project meeting began by discarding ideas that were too far outside the existing market. Then we compared branding and eye-catching qualities for each design concept.
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