Order The Best Bakery Label Design in 2021

Challenge

Makolli presented a unique bakery label design challenge. The company provides exceptional baked goods and wanted its new wafer product to have the best label design possible. Stan Agency accepted the challenge and assigned our top-rated design team.

Challenge Components

Saturated market
Conveying the product inside
New product wariness

Research as a Custom Label Design Firm

The first label design process step involves copious amounts of research. We began in the snack wafer industry. Then we did a quick look at the bakery industry. This research allowed us to spot market trends we wanted to avoid in our bakery label designs.

Bonus Challenge

The bakery industry is a saturated market. Launching a new product into that space takes careful planning and dedication. Consumers have favorite products, and convincing them to try the new product can be difficult. That’s where our bakery label design came in.

Design Inspiration

Our design team used the existing Makolli brand heavily in the new bakery label designs. The company uses bright colors to convey a happy brand. We also knew we needed to incorporate the wafer heavily. People rarely buy food products they cannot see.

Narrowing Down the Final Options

The amazing Stan Agency design team returned several innovative bakery label design concepts. The project meeting began by discarding ideas that were too far outside the existing market. Then we compared branding and eye-catching qualities for each design concept.

Result

The Makolli team adored the new bakery label design. The company was able to obtain packaging production services quickly and create more than enough labels for the launch. Makolli recently shared that the product launch was an enormous success.

The Deliverable

The Final Package:

One complete custom bakery label design
Separate package design elements for reuse

The completed bakery label designs drew attention through bright colors. The organic layout offered exceptional visibility. The wafers and flavor sat prominently, so consumers knew what they picked. We look forward to working with Makolli in the future.

BAKERY LABEL DESIGN