BEBELEO

SPECIALTY HEALTHCARE PACKAGING DESIGN

Company:Bebeleo Premium
Location:USA, NY
Service:Packaging design
Category:Medical & Pharmaceutical, Childcare
5.0 100+ Reviews

Challenge

Bebeleo presented a unique custom order for Stan Agency. The company produced a fetal doppler, which can show parents their baby’s heart rate whenever they want. The company needed a specialty healthcare packaging design. We accepted the order.

Challenge Components

Niche market
Conveying the product purpose
Consumer wariness

Audience Research

Our first specialty healthcare packaging design step was looking into the pregnant women who would use this device. We found it tended to be more affluent women in countries like the USA. We also found that may women also tended to embrace technology.

Research as a Custom Specialty Healthcare Packaging Design Firm

We briefly examined the industry and direct competitors’ specialty healthcare packaging designs. Home fetal dopplers have gained popularity in recent years. We aggregated a list of specialty healthcare packaging design elements that were overused on these packages.

Bonus Challenge

The particular trick with this specialty healthcare packaging design project was the product purpose. We needed to convey it cleanly so consumers worldwide understood why they should invest in the product. Not everyone is familiar with the term fetal doppler as well.

Design Inspiration

The Bebeleo brand provided significant specialty healthcare packaging design inspiration. We also used bright colors. This conveyed the joy around the product. Parents do not often experience their children’s heartbeats whenever they want.

Element Decisions

We knew we needed to include an image of the device. We also wanted hearts in the design since that is what the instrument measures. We allowed the designers to choose how these items were incorporated into the design concepts.

Narrowing Down the Final Options

The professional design team produced several amazing specialty healthcare packaging design concepts. We eliminated the ideas that were too busy. Then we considered which specialty healthcare packaging designs were reassuring and visually appealing.

Result

The Bebeleo team loved the specialty healthcare packaging design. The company previously contracted a packing printer. Bebeleo reported a steady increase in sales recently while discussing another project with Stan Agency.

The Deliverable

The Final Package:

One complete custom specialty healthcare packaging design/li>
Separate package design elements for reuse

The completed specialty healthcare packaging design featured a white background with warm-colored hearts. We placed the image in the center of a larger heart. We also created a pattern design. We look forward to assisting Bebeleo again.