Feminine Balance brought Stan Agency a label design order for new jar labels. The company was aiming for its supplement for women to hit the market can become a quick success. To do that though, the company needed an attractive jar label that stood out on the shelf. We were happy to take the challenge.
- Saturated market
- Supplement labeling requirements
- Consumer supplement wariness
Research as a Custom Label Design Firm
The first step in good jar label design, even if it’s a sticker design, is proper research. We investigated Feminine Balance’s competitors so we could examine their packaging. We also discussed how women determine which supplements are right for them. Unsurprisingly, the decision has a lot to do with how the information on the jar label design is presented.
The additional challenge with Feminine Balance’s order involved consumer wariness of supplements. The saturated market and general distrust in unproven claims can make new customers leery of buying. It does not help that in markets like the USA, supplements are not required to prove that they work at all.
Women’s supplement jar label designs need to fit a lot of information in a small space. We decided we wanted to provide a contrast to the busyness many labels employ. Instead, we looked at minimalist ideas as we considered the best jar label design for Feminine Balance.
Narrowing Down the Final Options
The label design team came back with several innovative options. The first criteria we used to narrow the choices was recognizability since women’s supplements is a saturated field. Then we moved into visual appeal. Lastly, we considered how the label would stack up and draw the eye when placed on the shelf with its competitors.