BABALAND

MINIMAL PACKAGING DESIGN

Company:BabaLand
Location:USA, NY
Service:Packaging design
Category:Retail
5.0 100+ Reviews

Challenge

BabaLand created an innovative product and wanted Stan Agency to create a minimal packaging design. BabaLand sells bath and home accessories. The specific product for this project was a new luxurious bath pillow. Stan Agency took on the project and set our top-rated team the task.

Challenge Components

Niche market
Creating a luxury feel
Conveying the relaxation

Audience Research

The first step in the process was researching the audience. Most of the buyers were women. Bath pillows as a product appeal to many of them since baths are their escape. We found that many mothers buy bath pillows. That meant we needed something that would enhance her time alone, rather than merely serving a purpose.

Research as a Custom Minimal Packaging Firm

We investigated several competitor products’ packages. These packages revealed market trends towards intricate designs, which caused the team to go in the opposite direction. We ended up finding only a few minimal packaging designs during the research process.

Bonus Challenge

The challenge with this project was creating the luxury feeling with minimal packaging design. Products like bath pillows can easily become everyday items. That happens when effort does not enter the packaging design process. With a minimal packaging design restriction, we needed to be creative.

Design Inspiration

The BabaLand brand provided some inspiration. Additionally, we drew from the bathroom. Since this is where bath pillows are used, it seemed fitting to incorporate some elements from luxury bathrooms. However, the team could not agree on which types. We ended up performing a design brainstorm without making that decision.

Narrowing Down the Final Options

The minimal packaging design team produced several advanced concepts. These concepts varied wildly. We ended up eliminating those that were too far out there to begin with. From there, we examined which ideas evoked the most luxurious feel.

Result

BabaLand praised the completed minimalist packaging design. Once it was deployed, the company reported a pleasant surprise at how much quicker the stock moved. The minimal packaging design was also efficient to produce.

The Deliverable

The Final Package:

One complete custom minimal packaging design
Separate package design elements for reuse

The final minimal packaging design followed minimalist procedures. The background mimicked a veined bathroom marble. We also kept the accents close to the marble colors, so everything blended. We look forward to working with BabaLand again as its product line grows.