Best Chocolate Bar Packaging Challenge for Protein Bars

Challenge

Jacked Factory brought Stan Agency a distinct challenge for its new chocolate protein bar design package. Jacked Factory was launching its new chocolate protein bar line. So the product line needed an outstanding chocolate bar package design that appealed to athletes everywhere looking to add more protein to their workout snacks and routines.

Challenge Components

The saturated market for functional bars
Differentiating flavors
On the go convenience

Research as a Custom Packaging Design Firm

Chocolate bar package design can be tricky, and protein bars are no exception. We needed to dig into the protein bar market for trends, including in the USA. We also looked at other bars, since they offer one of the most innovative markets for the best chocolate bar packaging designs. We found a plethora of options for the Jacked Factory order.

Bonus Challenge

The challenge with packaging designs for chocolate bar is the over-saturated market. Grocery stores devote aisles to bars, so standing out on those shelves is difficult. Consumers easily get overwhelmed and grab what they know. We needed a way to break that hypnosis with Jacked Factory’s protein bars with the new chocolate bar packaging design.

Design Inspiration for chocolate bar packaging design

In our research, we noticed how many protein chocolate bar package designs rely on bright colors to snag consumer attention. That encouraged us to go in the opposite direction in our designs. Additionally, protein bars are designed to meet the needs of athletes, so we drew some of our inspiration from these amazing individuals.

Narrowing Down the Final Options

The Stan Agency creative team brought several unique options to the table. Each would have made excellent chocolate bar packaging designs, but we needed to narrow it down. We started by considering which matched Jacked Factory’s brand best and how effective they were at distinguishing flavors. Then we worked with the colors until it was perfect.

Result

Since the design was straightforward, Jacked Factory was able to find a chocolate bar package manufacturer quickly. The new design deployed along with some product tweaks. Jacked Factory informed us that its sales figures were demonstrating substantial growth since the change and that the company even examining launching new products.

The Deliverable

The Final Package:

One complete custom chocolate bar box design
Four creative custom chocolate bar packaging designs
Separate package design elements for reuse

The final chocolate bar packaging design for Jacked Factory was sleek and modern. We used black as a background, so everything stood out on the shelf. Then we used saturated colors to distinguish the flavors for quick convenience. We look forward to working with Jacked Factory again as it expands its product offerings.

Chocolate Bar Packaging Design