BRILLIANT

SUPPLEMENT PACKAGING DESIGN

Company:Brilliant Molecular Nutrition
Location:USA, NY
Service:Packaging & Label design
Category:Medical & Pharmaceutical
5.0 100+ Reviews

Challenge

Brilliant brought a unique supplement packaging design order to Stan Agency. The company created a supplement to aid the human body’s battle against airborne toxins. This pollution fighter needed a creative supplement packaging design to sell.

Challenge Components

Niche market
Conveying the importance of the supplement
Convincing consumers there is a problem

Research as a Custom Supplement Packaging Design Firm

Our first supplement packaging design step was examining the pollution supplement industry, which is vast. We then looked at several USA-based direct competitors’ supplement packaging design. We concluded that we needed to avoid fear-based imagery.

Bonus Challenge

The additional problem with this supplement packaging design project was convincing people there is a problem. People always hear how bad Beijing’s or New Delhi’s air quality is. They rarely hear about the USA’s problem. We needed to convince consumers that this problem is relevant.

Design Inspiration

We wanted to inspire calm through supplement packaging design. We used existing Brilliant branding primarily. This provided colors and scientific elements, which in turn, lent credibility. Our supplement packaging design also drew from minimalism.

Narrowing Down the Final Options

The Stan Agency team created several quality supplement packaging design concepts. We eliminated those that were too busy. Then we ended up combining the two favorite designs into the completed Brilliant supplement packaging design.

Result

The Brilliant representative loved the supplement packaging design. The company quickly produced boxes, jars, and labels. Once the supplement packaging design was in stores, the company noticed an appreciable sales spike.

The Deliverable

The Final Package:

One complete custom supplement packaging design
Separate package design elements for reuse

The finished supplement packaging design features a white background with calming blue accents. We kept the design clinical and scientific. We look forward to assisting Brilliant again in the future.