Check Out #1 Graphic Design Labels in 2021

Challenge

Agiliflex offers a unique concept for dog hip and joint health. The company decided it wanted to commission new packaging graphic design and new labels graphic design so that more people would be attracted to the bottle. Once people picked up the bottle, Agiliflex knew its formula would convince people to buy it. We at the Stan Agency were glad to help with this custom order.

Challenge Components

Saturated marke
Memorability
Efficiency

Research as a Package Design Firm

We began by looking at market trends, specifically in the USA. This market is teeming with examples of hip and joint supplements, so we got a good idea of the existing packaging. In the USA, many supplements use only basic colors like black and white. Additionally, the front of the label tends to be crowded with potential benefits. It’s overwhelming to consumers.

Bonus Challenge

Since there are many distinct joint supplements for dogs, memorability is an enormous issue. We needed to create a distinctive design that worked with Agiliflex’s existing branding so people would remember which bottle they bought last time. Additionally, we also needed to be memorable enough for shop browsers to come back and pick the right container.

Design Inspiration

We drew our inspiration from the dogs that Agiliflex helps with movement. We knew we wanted to incorporate a dog, but we didn’t know how at first. The graphic design packaging team worked on several designs and worked extensively with colors. The bright colors came in when a team member was discussing dog personalities.

Narrowing Down the Final Options

The graphic design packaging team presented several robust designs. We started narrowing them down from a practical standpoint, beginning with the cost of production. Then we moved into figuring out which one best represented what Agiliflex does for dogs. This decision resulted in the single design in three color options we ultimately went with.

Result

The final graphically designed labels included three bright color variations. The bright colors have helped propel this product’s sales through the roof. Agiliflex mentioned that they’re seeing a lot more people pick up the bottles and that veterinary practices are starting to stock it as well.

The Deliverable

The Final Package:

Three distinct bottle designs
Separate package design elements for reuse

The results were an awesome package design that we were able to alter the colors on to create three bottle designs. The standard graphic design elements on the labels tie the pieces together. Each bottle represents a unique formulation of Agiliflex. We look forward to working more with Agiliflex as they expand their business.

GRAPHIC DESIGN LABELS