Orthofortin presented a unique order with its collagen joint supplement packaging. This form of tablet packaging design required significant research to help it stand out in the crowded supplement market. Additionally, the tablet packaging design needed to include durability so that it arrived on shelves intact.
- Saturated market
- Consumer supplement wariness
Research as a Custom Packaging Design Firm
Research began with a look at competitors in the joint health business, including in the USA, where supplements have a significant market share. Then the team examined Orthofortin’s existing branding so that we could ensure cohesiveness. From there, we compiled the research and began work on the tablet packaging design.
One of the significant challenges for supplements, in general, is consumer wariness. In markets like the USA, supplements do not need to prove their effectiveness, which in turn means consumers may or may not get what they pay for. We needed to include reassuring elements in our tablet packaging design to help overcome this initial fear that the collagen would not work.
Our inspiration for the colors came from health, where warm colors symbolize vitality. Then we examined the tablet packaging design samples from the various competitors. We noticed they tended towards solid color packaging with fluid accent lines. This influence provided the inspiration for the package front.
Narrowing Down the Final Options
The creative team provided many innovative concepts during the meeting on Orthofortin’s tablet packaging design. We first narrowed the field to designs with more uniqueness to help the tablet packaging design stand out on shelves. Then we examined the remaining plans for underlying messaging and labeling space so the packaging would be as strong as possible.