UpHi delivers high-quality CBD products, so the branding design incorporated the marijuana leaf creatively. By placing the leaf in the logo design and sticking to a natural color palette, this branding design spoke to the advanced product available from UpHi.
UpHi delivers exceptional CBD in its local stores and helps customers improve their lives through cannabis.
UpHi’s values include transparency, quality, and customer service. These values worked into the branding design process to deliver a unique concept for the company.
UpHi offers high-quality cannabis products, which lends itself to sophistication in branding. By developing a consistent color palette and minimal designs perfect for print mediums in addition to a scheme for the presence elsewhere.
UpHi envisions a world where everyone can access all of the options to handle their health conditions. Additionally, UpHi works toward a world without prejudice against cannabis users.
Transparency – UpHi firmly believes transparency is critical in the industry and lives this value throughout its operations.
Quality – UpHi is committed to delivering the highest quality products possible to best serve customers with their diverse needs.
Customer Service – UpHi offers superior customer service at every contact point and empowers employees to do what’s right for each customer.
UpHi targets the educated mid to high-earning cannabis consumer. The brand is open enough to include those seeking education on the product and assistance in choosing the right option for them, which works with the positioning.
The clean, minimalist approach with the new UpHi branding from Stand Branding Agency offered clean, simple designs that did not announce the customer bought cannabis. This option is often a valuable trait in a brand for customers not quite ready to be out about their cannabis use.
UpHi is positioned as an upscale cannabis shop, and that reflects in the sophistication of the branding project. With UpHi, it was important to convey the safety of the products as well as the discreet nature of the shops.
UpHi performed its branding before moving into new spaces to clarify its position. The branding helps the brand position for these shops in the new locations. As there is also a digital component to UpHi, the consistent position helps establish it as an upscale brand.
As legal cannabis is relatively new in many areas, UpHi offers a tailored experience for everyone involved. Featuring friendly employees and a system for helping people find the right products, this brand uses an intuitive approach.
Designing the customer experience starts from the first impression of well-maintained and high-quality stores. This approach ensures that the expectations of new customers are met, and UpHi can deliver a consistent experience to returning customers.
UpHi trains its employees well and offers privacy to help people find the perfect product. This willingness to share knowledge is a significant selling point for the brand. In addition, once customers have products to try, the discreet packaging ensures that they are unquestioned about their choice.
