Sport Zero began with accessories for serious cyclists. The company took creative design approaches, and cyclists loved the changes. The company also used innovative science to help design more advanced products, moving up to including bicycles. The company now uses its branding design to continue its growth trajectory.
The company aims to provide professional-grade cycling equipment. Towards that end, Sports Zero manufactures and distributes its own equipment to ensure top quality upon arrival.
Sports Zero needed a branding design that spoke to the dedication and innovation that went into each piece of equipment, along with the commitment every customer has to the sport.
Sports Zero emphasizes quality, dedication, innovation, and creative problem solving within the company and for the products. Using these as part of a branding design required unique inspiration.