Little Shiny Box uses a feminine, knowledgeable brand voice. This popular voice helps the brand reach other women who are the primary customers rather than their partners. The voice employs a variety of tones depending on the post.
Little Shiny Box often uses images that complement the femininity of the brand voice. This softer approach to social media, sales, and web copy helps the company stand out in the crowded jewelry niche.
Little Shiny Box uses feminine pink, white, and peach colors throughout its branding package. This mix of colors evokes many flowers, which inspired the company’s logo from a Stan Branding Agency.
Since Little Shiny Box focuses on jewelry women buy for themselves, the brand identity reflects how women feel about the jewelry, rather than how their partners feel about giving it. As a result, the brand identity offers that touch that makes women buying themselves jewelry an experience.
Little Shiny Box empowers women to take control of their own jewelry with beautiful pieces they’re proud to wear.
Little Shiny Box envisions a world where women feel empowered and comfortable in all of their choices.
Elegance – Every piece from Little Shiny Box is designed with elegance in mind, from anklets to earrings.
Femininity – Little Shiny Box embraces feminine energy across operations and uses creations by women for women.
Artisanship – Each piece from Little Shiny Box is a work of artisanship designed to last for the customers.
Joy – Little Shiny Box embraces joy across the company. This powerful emotion is vital from the joy of creating the perfect piece to the joy customers experience.
Little Shiny Box targets younger women who are more likely to purchase for themselves than wait for their date or partner. This independence and decisiveness are what Little Shiny Box seeks when it advertises.
Little Shiny Box does have a secondary market amongst spouses and long-term partners. Often, Little Shiny Box becomes a special occasion gift given by this group. However, the company makes no particular concession to them in branding.
Little Shiny Box is on the border between accessible and luxury. While jewelry is not something many can buy on impulse, it’s also not marketed as a true luxury brand. Instead, Shiny Little Box markets as a gift women give themselves for special occasions.
Little Shiny Box is currently focused on the online space, which helped the company’s popularity rapidly expand. By maintaining the online presence, the company can better deliver the treat customers expect.