Chocolate Company | Get No. 1 Brand Design | Branding Agency

Brand story

The Healthy Chocolate Company began with a creative vision to bring chocolate to enthusiasts without all the additives. The company started small with only a few products. Thanks to demand and innovative marketing, business is booming.

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Brand Identity

For this custom branding order, the wholesome of the brand needed to be readily apparent. This took some advanced design considerations to ensure a cohesive final product.

The Healthy Chocolate Company delivers wholesome, tasty products. The company’s innovative mission means ensuring that every aspect of the product making process is fair and balanced for all parties, unlike many conventional brands. The branding design needed to capture that commitment to changing the industry every day.

brand values

Incorporating the brand values of wholesomeness, fairness, trustworthiness, and more into the branding design created a unique concept for the business.

Stan Branding Design Agency

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Brand Promise

The Healthy Chocolate Company delivers delicious chocolate without the problem ingredients that give people problems.

The Healthy Chocolate Company envisions a world where everyone can access healthy chocolate that benefits their health.

Brand Values

Wholesome – The Healthy Chocolate Company is committed to providing every customer with the healthiest, best-tasting chocolate possible.

Fair – The Healthy Chocolate Company offers fair deals for customers and suppliers alike to provide the best chocolate possible.

Trustworthy – The Healthy Chocolate Company does everything as transparently as possible, so customers know what they’re getting.

Teamwork – The Healthy Chocolate Company could not function without the amazing team behind each creation.

Brand Voice

The Healthy Chocolate Company uses a young, fun voice to reach customers excited about chocolate. The Healthy Chocolate Company is always portrayed with a passion for everything related to chocolate, from the cacao to the final product.

Using a young and fun brand voice ensures that the company reaches the audience members who are most likely to purchase, women who are working on or living healthy lifestyles. The brand voice resonates particularly well with the younger audience.

Brand Targeting

The Healthy Chocolate Company’s primary customers are women who are interested in living a healthy lifestyle but do not want to give up chocolate. This demographic is relatively easy to target, as they often follow other health trends.

As a secondary audience, The Healthy Chocolate Company focuses on those concerned about where the chocolate comes from. In recent years, more people have become aware of how chocolate is produced and the potential problems in the process. These consumers want a clean choice.

Brand Positioning

The Healthy Chocolate Company is positioned in the health foods niche but visible in other sectors like sweets and candy as well. This versatility previously worked for the company as it expanded to handle a demand boom.

The company also positions itself as a fair alternative to standard chocolate. With certifications and a transparent process, this position allows The Healthy Chocolate Company agency to appeal to a broader number of people.

Brand Experience

The Happy Chocolate Company products are all designed to inspire joy even though they are healthy. Everything about chocolates, from the packaging to the taste, is an experience customers want to repeat that doesn’t kill their healthy lifestyle goals.

The Happy Chocolate Company also goes beyond the products. The company offers a fun social presence, intuitive customer support, and a positive work environment that shines through into the complete experience.

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