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Wine Packaging Design?

First impressions do matter, especially regarding wine packaging design. For casual wine drinkers, wine packaging design determines what they will buy. Without that factor, companies cannot drive new customers to obtain cost-effectively, regardless of price point. Examining the distinct part of packaging wine design allows Stan Agency to create impactful combinations.

The Bottle Design
The bottle itself, and not simply the label, play an enormous factor in setting up wine packaging design. Picking a bottle shape does not only influence the other packaging. The wine bottle is part of the overall packaging design. Unique shapes and colors can draw in the consumer’s eye when the wine is on the store shelf as well.

The Wine Shipping Packaging Design
Unless a brand only works with amazing local businesses, it will be shipped. Read more... This journey provides further opportunities to make impressions on shipping handlers, loaders, and even store stockers, who may be more inclined to recommend the product. Wine packaging design for shipping can include many elements of branding for the maximum positive impression.

Display Packaging
In recent years, unconventional wine packaging choices have paid off for many companies. Display packaging dresses up a bottle and provides more surface area for eye-catching impressions. Items like boxes, paper, and ribbons are all common choices for adding pop to a bottle while it’s on display in a store.

The Packaging Material Requirements
Wine packaging design in the USA must account for legal requirements set out by the FDA and the Alcohol and Tobacco Tax and Trade Bureau (TTB). The laws are straightforward, and the agencies provide a comprehensive list of allowed materials. Businesses can also apply to have their wine packaging design materials cleared by the FDA if necessary.

Integrity
The integrity of all wine packaging designs concerns the TTB. Wine packaging design protects the contents of each bottle from damage and exposure to unknown elements that could make the wine unsafe. By designing a robust and quality package, a company can meet the requirements and ensure that there are no concerns about their wine product.

Safety
The other regulated facet of wine packaging design is safety. Anything in contact with the wine is considered a food additive in the eyes of the law and must be safe for use with food. Additionally, a product must not impact the wine over time. Finding the right combination of packaging materials for wine that still stand out can be tricky without a professional designer.