Laevu Packaging

Packaging Structural Design


Laevu brought an advanced paper packaging design project to Stan Agency involving the company’s beeswax wrappers. These wrappers serve as an eco-friendly alternative to plastic wrap and bags. That is why the main task was to create structural packaging design. However, since it is a niche market, it presented a challenge to Stan Agency’s design team, one that we happily accepted.
Challenge Components
  • Niche market
  • Recyclable packaging requirements
  • Consumer skepticism

Research as a Custom Packaging Design Firm

Not only did the team need to create an eye-catching design, but we also needed to do a packaging structural design to meet eco-friendly standards. This task led us to examine several markets where paper package designs are common and structural, as well as the intended markets in Germany and eventually, the USA.

Bonus Challenge

The extra challenge with the Laevu project was the recyclable packaging requirements. In this case, we produced a packaging structural design with few colors to meet this requirement. Producing paper box packaging designs is an art form for niche markets currently, so we needed to create an out of the box solution.

Design Inspiration

Most of our inspiration for this design came from nature, which is where the product came from as well. Nature, and specifically the areas around beehives, supplied more than ample inspiration and creative options. We also used examples of previous eco-friendly packaging designs to ensure we had the right elements for smooth production.

Narrowing Down the Final Options

The design team came up with several innovative packaging structural design concepts. We began by narrowing to those designs that fully embraced the eco-friendly principles of the brand. Then we looked at the efficiency of production and cost-effectiveness since paper packaging design is also an efficient option for many products.


Laevu’s team approved the design and immediately put a packaging manufacturer to work. The packaging complemented the beeswax wrappers well, and genuinely exemplified the company’s corporate principles. Since introducing the packaging, Laevu has told us the sales figures are rising.

The Deliverable

The Final Package:
  • One complete custom paper box packaging structural design
  • Separate package design elements for reuse
The final design maintains the natural paper packaging design for the most part. Cutouts take the place of multiple inked on shapes, which makes the packaging easier to manufacture. The bee and flower motifs made sense with the product in question. We look forward to seeing Laevu expand its product line.
Laevu Packaging
Laevu Packaging
Laevu Packaging