Herbalea Care Packaging
HERBALEA CARE

Shampoo Label Design

  • Company:SWISSGate
  • Location:Switzerland
  • Service:Branding, Label design
  • Category:Cosmetics & Beauty
  • 5.0 Review Herbalea Care Packaging 100+ Reviews

Challenge

Herbalea Care decided its coconut shampoo and conditioner needed new packaging, and the company brought Stan Agency the new order with shampoo label design. We took on the problem and created an awesome label for hair care products.
Challenge Components
  • Saturated market
  • Labeling requirements
  • CBD consumer bias

Identifying the Audience

In Herbalea Care’s original market, Germany, CBD is legal. However, it is still a niche product market with a particular audience. We examined which segments of the population were most likely to buy a CBD product. Then we researched the preferred packaging designs based on those demographics.

Competition in Hair Care

Hair care shampoo labels are not as easy as creating another label. The haircare market is intensely competitive, especially since shampoo, conditioner, and other products are an occasional purchase rather than a regular one. This issue meant that packaging needed to be outstanding and memorable, so that is a real hard challenge for shampoo label design.

Research as a Custom Label Design Firm

With these considerations in mind, we jumped into the research aspect. We found an interesting similarity to label designs in the USA, where the labels tended towards sophisticated minimalism or illustrated brightness. We also looked further into Herbalea Care’s expected market audience for any useful trends.

Bonus Challenge

The significant challenge with Herbalea Care’s order was the CBD. The various markets all have different feelings on the product in their culture. For example, the USA tends to think of CBD as the same as marijuana. We needed to pick a design that assisted with overcoming those prejudices and preconceptions.

Design Inspiration

The team first met for this project over the research, where we decided we were going to examine the label possibilities for sophisticated labels. We drew some inspiration from another Herbalea’s label projects since those suited the brand. We also explored many minimalist approaches before letting the label design team draft concepts.

Narrowing Down the Final Options

The label design team brought back several innovative options. While all were sophisticated, the meeting began by discarding any ideas that were not sophisticated enough. Then we narrowed down what fit best with Herbalea’s extensive product line. Finally, we ended up taking the label design from one concept and adding the color scheme from another for the perfect combination.

Result

So this shampoo label design work presented new labels for Herbalea Care exceeded expectations. The new label design was placed in production and entered the distribution network quickly. Herbalea Care reported that it saw a sales increase as customers became used to the new label designs as well.

The Deliverable

The Final Package:
  • Two creative custom bottle label designs
  • Separate package design elements for reuse
We used a sophisticated combination of pink and rose gold to set off our minimalist design concept. This subtler combination conveyed the exceptional feel of the hair care products. We rounded the design out with easy to read text. We look forward to working with Herbalea Care again as the company brings new products to the market.
Herbalea Care Packaging
Herbalea Care Packaging
Herbalea Care Packaging
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