Herbalea Care decided it needed new conditioner and shampoo labels for hair care products, and the company brought Stan Agency the order. This unique challenge intrigued us since we had done food label design for another Herbalea product. We took on the problem and created an awesome label for hair care products.
- Saturated market
- Labeling requirements
- CBD consumer bias
Identifying the Audience
In Herbalea Care’s original market, Germany, CBD is legal. However, it is still a niche product market with a particular audience. We examined which segments of the population were most likely to buy a CBD product. Then we researched the preferred packaging designs based on those demographics.
Competition in Hair Care
Shampoo labels for hair care products are not as simple as designing a food label. The haircare market is intensely competitive, especially since shampoo, conditioner, and other products are an occasional purchase rather than a regular one. This issue meant that packaging needed to be outstanding and memorable, more so than a food label design.
Research as a Custom Label Design Firm
With these considerations in mind, we jumped into the research aspect. We found an interesting similarity to shampoo labels for hair care products in the USA, where the labels tended towards sophisticated minimalism or illustrated brightness. We also looked further into Herbalea Care’s expected market audience for any useful trends.
The significant challenge with Herbalea Care’s order was the CBD. The various markets all have different feelings on the product in their culture. For example, the USA tends to think of CBD as the same as marijuana. We needed to create shampoo labels for hair care products that assisted with overcoming those prejudices and preconceptions.
The team first met for this project over the research, where we decided we were going to examine the label possibilities for sophisticated labels. We drew some inspiration from Herbalea’s food label projects since those suited the brand. We also explored many minimalist approaches before letting the label design team draft concepts.
Narrowing Down the Final Options
The label design team brought back several innovative options. While all were sophisticated, the meeting began by discarding any ideas that were not sophisticated enough. Then we narrowed down what fit best with Herbalea’s extensive product line. Finally, we ended up taking the label design from one concept and adding the color scheme from another for the perfect combination.