- Company:Cold Brew Co
- Location:USA, NY
- Service:Label design
- Category:Food & Drink
Coffee is an integral part of the workday for the majority of people around the world. Yet everyone enjoys it in a different way. Cold Brew is intended for coffee drinkers seeking out a professional and powerful flavor from their coffee, not the latte fans mixing milk and flavored syrup into the brew. Our coffee label designs for Cold Brew had to reflect and attract that type of no-nonsense customer drawn to classic, crisp flavors without any of the extracting bells and whistles.
Our final coffee label design for Cold Brew was cool, crisp, and refreshing. Rather than rely on the traditional, warm-toned hues favored in coffee marketing, we aimed to use silver and blue colors, graphics, and font in order to develop a distinctive image for the product. The coffee label design had to accurately reflect the satisfying simplicity of the product itself. Therefore, the inspiration for Cold Brew was stream-lined and intended to showcase only the essential information of the product, instead of visually overwhelm the customer base.