B-Up is an large real estate company in Frankfurt delivering quality matches between buyers and sellers. The company started with a dream to help people find advanced real estate opportunities that matched their custom order specifications. Years later, B-Up is a well-recognized inspiration in the industry and needed creative branding design as a step towards the next level.
B-Up needed a branding design that embodied its innovative mission. The B-Up concept connected many people to the perfect real estate.
B-Up will improve neighborhoods and commercial districts throughout Frankfurt for decades to come through thoughtful investment and construction.
Modern – B-Up focuses on creating modern neighborhoods and commercial districts that help our city thrive.
Safety – Every project is assessed, recommended, and completed with safety in mind for both workers and the environment.
Trustable – B-Up delivers trustable advice and intelligence to all parties in addition to completing work diligently.
Innovative – B-Up focuses on comprehensive problem solving and accounts for emerging solutions for every project.
B-Up’s brand identity focused on displaying what the company does in addition to more traditional elements like branded colors. As the company is heavily involved in construction, buildings were a logical choice.
The brand identity needed to embody the company’s modern values and innovative appeal, which meant branching out beyond the traditional construction look. Instead, B-Up achieved an elegant, simple look for all of the brand identity pieces.
B-Up uses a modern voice that is not overly casual when interacting with customers and investors. This choice goes back to the traditional expectations of the industry while still leaving enough room to attract young investors.
B-Up is uniquely situated between investors and the construction industry. This position allows the company to deliver exceptional insight for all parties and efficiently move projects along the pipeline to reach goals.
B-Up offers dual ideal clients. This unique position for the brand meant developing several distinct profiles to best address the company’s needs. These profiles were then assessed for similarities to develop other aspects of the brand.
For investors, B-Up addresses a slightly younger demographic than many construction investment opportunities tend to aim for. In a city like Frankfurt, this demographic is often eager to invest in construction and real estate.
B-Up also forms relationships with construction project managers and boards. These unique structures need investors to bring their projects to life but tend to lean more male. Finding the right demographics for these individuals was highly beneficial for targeting.
B-Up positions itself on the modern end of the spectrum as well as the innovative side. Both of these positions help the company appeal to younger and more diverse investors without alienating more traditional individuals.
The company may be a newer addition to the options in Frankfurt, but it’s already created a stir in the market by supporting modern concepts. With a completed first project and several others on the way, B-Up delivers stylish buildings that function in Frankfurt.
