Direct customer traffic to you with unique sign designs that represent your brand and its visual identity. It’s easy to become boring when it comes to signage. To avoid this, our design team utilizes colors, shapes, and simplified information to improve your brand awareness and understanding. Get in touch with us about how we can develop the perfect sign to represent your company.
Unique Sign Design
When we think of signs, we generally think of billboards, sales, and coffeeshop signs on the sidewalk. Even notices of closure or eviction. Signs have mixed connotations, ranging between extremely positive and extremely negative. We take this into account when designing a sign for your brand, avoiding any negativity and focusing on your visual identity.
Unique sign design is key to drawing the attention of potential customers. Too much text and not enough variation is all too common in signage, these days. Using a unique color pallet, concise verbiage, and illustration conveys the message your brand wants its audience to know and promotes organic traffic to your business.
Sign Design that Represents Your Brand
There is always a need for signage, no matter what product or service you sell. Whether it’s promotions or general awareness, each of your signs need to follow your brand’s visual identity and state its purpose.
Promotional designs are by far the easiest to create because it goes along the lines of “40% off sale” or “buy one get one free”. The message is clear, however it still needs to represent your brand. Consumers need to know that they know which brand it is when they read this sign.
Brand awareness signage is a little more complicated. If you are a company that sells multiple products or services, a general statement isn’t always going to be clear to your audience about what it is you do. In these instances, selecting a general category and creating multiple signs is best.
A Combination of Visual Aspects in Sign Design
Our team designs a sign that combines all visual aspects related to your brand. Selecting a unique color pallet in combination with illustrations, photographs, and fonts tells viewers exactly what demographic this sign is for.
For example, a sign that promotes a doll-making service for young girls will most likely use pinks and purples along with frilly fonts and an image or illustration of the doll they make. This tells everyone that sees it what the product is and who it’s being sold to.
Clarity in sign design is the key aspect to consider during developing. Contact our team to design a sign that is clear, represents your brand, and promotes organic traffic to you. We create all types of signs, and developing multiple can only further increase your potential revenue.