Check Out No. 1 Infographic Design in 2021

Challenge

Essence offered a specific challenge to Stan Agency for its new infographic. The company sells a myostimulation device in the shape of a butterfly. This device uses low frequency and pulsed electrical current to help people in pain. Stan Agency set our professional infographic design team to work on the new order.

Challenge Components

Niche market
Including all device instructions
Consumer safety concerns

Industry Research

We began by examining the health and fitness industries. These industries, in the USA and elsewhere, mainly leave patients to solve their own pain. Essence’s butterfly massager is one solution to internal pain in that market. It was also vital to distinguish this product from other devices that used a similar name.

Audience Research

Audience research was the next essential step to innovative infographic design. The team found that usage skewed towards men in their 30s and 40s. These men are historically difficult to market to, so we needed a complete strategy to draw them.

Research as a Custom Infographic Firm

We investigated infographic design on similar devices, though no method was identical. We found that the infographics were always too small to read comfortably. We also found that marketing tended towards gender-based practices. That meant those companies were missing an entire market share.

Bonus Challenge

The challenge with infographic design for Essence was convincing the consumer that this product is safe to use. People read about how there will be electricity flowing through their bodies, which provokes a fear response. The infographic designs needed to reassure them that it is safe while still providing all the necessary instructions.

Brand Symbology

Since Essence makes medical devices, it tends to follow the branding trend in that field of minimalism. This option allows the devices to be the focus of the brand. This minimalism provided an excellent focus point while we were working on the infographic design. It also helped clarify the overall practical requirements.

Design Inspiration

Most of the design inspiration came from the brand. We knew what we needed to accomplish with the material inside the infographic. Consumers needed to be able to focus exclusively on that, so the team decided not to include flamboyant or distracting elements before the drafting process began.

Narrowing Down the Final Options

The Stan Agency team produced several amazing concepts for this project. After checking that all of them fit with the Essence brand, we examined how well the pieces explained each facet of the device. Ultimately, the team settled on the idea that best described the safety precautions and detailed the operating procedures.

Result

The Essence team adored the results of the professional infographic design. The company put it into print production and began including it in packages as soon as the schedule would allow. Essence let Stan Agency know that the company has seen fewer product returns and has received positive consumer feedback.

The Deliverable

The Final Package:

One complete custom infographic design
Separate package design elements for reuse

The final infographic design features a plain cover and useful interior. The exterior features two copies of the device image on a soothing blue background. Then the interior laid out all the parts of the device, instructions, and a step by step user guide for clarity. We look forward to working with Essence again in the future as its business expands.