Sweet Living Design uses a sophisticated, modern brand voice with an upper-class tone. The brand knows it is not for everyone, and it shows in the brand voice. The company minimizes slang and contractions to deliver precise messaging that encourages people to spoil themselves with luxurious furniture pieces that make the space unique.
Quality – Sweet Living Design focuses on quality at every step of the furniture manufacturing and purchasing process.
Craftsmanship – Every piece from Sweet Living Design displays high-quality craftsmanship suitable for heirloom pieces.
Time – Sweet Living Design is dedicated to luxurious furniture to stand the test of time anywhere it’s placed.
Modernity – Sweet Living Design emphasizes modern design and contemporary pieces that will age well in any luxury space.
Sweet Living Design is positioned as a luxury supplier of high-quality furniture pieces. The company delivers exceptional furniture at a price and recognizes it is not appropriate for all buyers. Sweet Living Design is also uniquely positioned to furnish whole spaces and homes with high-quality pieces that work together.
Sweet Home Living targets people, primarily women, with significant disposable income and discerning taste. The company’s brand is tailored to this demographic with detailed space renderings and specific language to address their needs for luxury furniture and accessories.