Sweet living - Stan Branding

Sweet living

BRAND POSITION

BRAND VOICE

BRAND MISSION

Packaging

web development

Sweet Living Design began with a vision of providing furniture that would stand the test of time. It all started with sourcing high-quality materials, followed by intuitive design, and indulgent craftsmanship that people love.

Today, Sweet Living Design continues to supply tasteful luxury living furniture to discerning clients. Every piece is crafted with an eye towards quality and creating pieces that stand the test of time.

Brand story

Brand mission

Sweet Living Design aims to provide the highest quality luxury furniture possible so more people can enjoy their styled space to its fullest potential. The company helps people create beautiful spaces that last with unique twists and modern styles. Delivering this mission keeps the company going.

iconography

Sweet Living Design needed custom iconography to match the rest of the branding package, particularly for organization in the physical store locations.

identity

Sweet Living Design uses deep, saturated colors in all of its elements combined with gold font. The company uses a minimalist design with luxurious touches that truly embody the slogan “spoil yourself.” These elements combined create an amazing visual identity to accompany modern messaging.

outdoor design

Sweet Living Design also has physical locations to consider in the design. Stan Branding provided several variations of the exterior design to match potential spaces for new stores. These designs incorporated wood tones and minimalist colors so that everything matched the beautiful furniture.

online media

Sweet Living Design also maintains a website, digital store, and social media presence. These elements are key to the company’s success and therefore needed to fit seamlessly with the branding project. As a result, this project completely revitalized the company’s digital presence and improved sales when measured over time from the project’s completion.

Stan Branding Design Agency

Brand Voice

Sweet Living Design uses a sophisticated, modern brand voice with an upper-class tone. The brand knows it is not for everyone, and it shows in the brand voice. The company minimizes slang and contractions to deliver precise messaging that encourages people to spoil themselves with luxurious furniture pieces that make the space unique.

Brand Values

Quality – Sweet Living Design focuses on quality at every step of the furniture manufacturing and purchasing process.

Craftsmanship – Every piece from Sweet Living Design displays high-quality craftsmanship suitable for heirloom pieces.

Time – Sweet Living Design is dedicated to luxurious furniture to stand the test of time anywhere it’s placed.

Modernity – Sweet Living Design emphasizes modern design and contemporary pieces that will age well in any luxury space.

Brand Position

Sweet Living Design is positioned as a luxury supplier of high-quality furniture pieces. The company delivers exceptional furniture at a price and recognizes it is not appropriate for all buyers. Sweet Living Design is also uniquely positioned to furnish whole spaces and homes with high-quality pieces that work together.

Brand Targeting

Sweet Home Living targets people, primarily women, with significant disposable income and discerning taste. The company’s brand is tailored to this demographic with detailed space renderings and specific language to address their needs for luxury furniture and accessories.