Minoma founders knew they wanted a consistently warm and helpful voice to match the experience created at their locations. This voice style matches the desire of many travelers to stay somewhere that feels homey. The voice compliments the consistent stay experience Minoma is developing.
The brand voice resonates with travelers, especially those looking for unique experiences without breaking the bank. By using the voice, particularly in advertising, Minoma is able to connect with travelers who might otherwise stay at corporate chains, which they would choose figuring they can at least have consistency if they can’t have a homey experience.
Minoma promises a stay rich in experiences and emotions so that people can enjoy their travel without worrying about where they’re staying. This promise is appealing to many travelers, including couples, who want to ensure their limited time in a location is as seamless as possible.
Consistency – Minoma provides a clean, safe, and consistent experience no matter which modular hotel travelers choose. This consistency includes professional customer service, exceptional rooms, and seamless experiences.
Experience – Minoma believes hotels should not be what people remember about their trips. Instead, Minoma creates a homey experience that allows the highlights of the trip to be the focal point.
Service – Minoma delivers warm and flawless service at every property. Minoma believes that warm, personalized service that handles everything makes the hotel experience more pleasant and allows travelers to focus on the vacation.
Emotion – Minoma believes traveling should evoke emotion, no matter the purpose of the trip. Spaces leave room for emotions, and the design encourages people to be in the moment throughout their stay.
Minoma targets travelers in their late 20s, 30s, or 40s. These travelers are practical but want to have access to practical luxuries. In addition, the modular hotel aspect attracts specific demographics who are looking for an experience but just want their stay to be seamless with the rest of their trip.
Minoma is positioned as an affordable niche brand. The company offers a homey luxury feel for travelers and focuses on attracting those who want a unique hotel experience without risking inconvenience during the journey. Minoma properties all feature unique designs to meet these expectations.