Minamo - Stan Branding

Minamo

BRAND story

BRAND MISSION

BRAND PERSONALITY

web development

brand uniform

01 - Moodboard

brand strategy

Minamo is a modular hotel chain that focuses on the experience of the location and streamlining the hotel aspect for travelers. The company wanted to emphasize the richness of experience but not necessarily expense in its brand strategy, which led to the development of a singular brand strategy focused on delivering a comfortable experience.

brand development

Minamo’s brand development started from the point the founders wanted to focus on the experiences rather than luxury or a specific type of traveler. As a branding agency, rich colors and an intricate logo were an easy choice to add to the development plan to match the feeling the founders wanted.

brand identity

The Minamo brand identity is rooted in experiences. The rich tones, 3D logo, and emphasis on warmth add a unique feel to the brand since many competitors focused on a lighter approach. This sets Minamo’s identity apart even in crowded cities and bustling vacation destinations, just like its unique construction does.

Stan Branding Design Agency

Brand Voice

Minoma founders knew they wanted a consistently warm and helpful voice to match the experience created at their locations. This voice style matches the desire of many travelers to stay somewhere that feels homey. The voice compliments the consistent stay experience Minoma is developing.

The brand voice resonates with travelers, especially those looking for unique experiences without breaking the bank. By using the voice, particularly in advertising, Minoma is able to connect with travelers who might otherwise stay at corporate chains, which they would choose figuring they can at least have consistency if they can’t have a homey experience.

Brand Promise

Minoma promises a stay rich in experiences and emotions so that people can enjoy their travel without worrying about where they’re staying. This promise is appealing to many travelers, including couples, who want to ensure their limited time in a location is as seamless as possible.

Brand Values

Consistency – Minoma provides a clean, safe, and consistent experience no matter which modular hotel travelers choose. This consistency includes professional customer service, exceptional rooms, and seamless experiences.

Experience – Minoma believes hotels should not be what people remember about their trips. Instead, Minoma creates a homey experience that allows the highlights of the trip to be the focal point.

Service – Minoma delivers warm and flawless service at every property. Minoma believes that warm, personalized service that handles everything makes the hotel experience more pleasant and allows travelers to focus on the vacation.

Emotion – Minoma believes traveling should evoke emotion, no matter the purpose of the trip. Spaces leave room for emotions, and the design encourages people to be in the moment throughout their stay.

Brand Targeting

Minoma targets travelers in their late 20s, 30s, or 40s. These travelers are practical but want to have access to practical luxuries. In addition, the modular hotel aspect attracts specific demographics who are looking for an experience but just want their stay to be seamless with the rest of their trip.

Brand Position

Minoma is positioned as an affordable niche brand. The company offers a homey luxury feel for travelers and focuses on attracting those who want a unique hotel experience without risking inconvenience during the journey. Minoma properties all feature unique designs to meet these expectations.