Estative - Stan Branding

Estative

BRAND MISSION

brand values

Personality

brand identity

web development

Overview

Introduction

Estative is a new social network for everyone connected to real estate, and the company needed an initial brand. After a full consultation, Stan Branding built the brand and web presence for Estative using proven techniques.

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Color Palette & Typography

Design Language

Primary

Secondary

Logo development

Brand values

Like real estate itself, Estative embodies trust, loyalty, progress, and honesty.

Iconography

App icons

Wireframes

Brand architecture

Stan Branding successfully created everything Estative needed to launch the company, including the website members use. The brand architecture of this project involved a significant number of web pages as well as more traditional elements. The web pages were each wire framed out before approval, and multiple iterations were used.

The brand architecture also encompassed the completed brand, which went beyond the website. While building the brand architecture for Estative, the team also built plans for future expansions as the company grows and branches out into different real estate areas. This forward-thinking approach will ensure everything is seamless through the company’s life cycle.

Design

Scope of work

Estative had a complete brand package from identity to voice, as well as web development. The package was practical and ensured that everything about how Estative presented itself flowed together for a seamless client experience from sign up to logout. This decision also ensured that the same creative team completed all the projects related to this brand.

Stan Branding Design Agency

Brand Voice

Estative speaks to many unique groups of clients, and its brand voice reflects that. The brand voice is professional but also warm and helpful. This brand voice presents the company in the best possible light to the broadest range of people who will join the platform and make Estative an industry name. Once inside, the same brand voice continues to ensure the comfort of members.

Brand Identity

Estative uses a bright and cheerful color scheme featuring orange and aqua. This color scheme makes the brand inviting to new people, and the dominant aqua color speaks to trust subconsciously. The aqua also features prominently in the logo, which is a simple, creative design intended to open people up to the idea of the network.

Brand Promise

Estative transforms how professionals in real estate and related fields connect so everyone can enjoy a smoother experience and broader professional opportunities. This promise drives everything on the platform, from moderation to how professionals can connect with others outside of their respective real estate niches. Even the design features this promise to all users.

Brand Targeting

Estative targets successful mid-career professionals in every field surrounding real estate. This group includes developers, agents, architects, and more. By targeting such a varied group, Estative becomes the bridge between various professions and can help all real estate market areas improve over time through collaborative projects that will enhance cities.

Brand Position

Estative is an accessible social networking platform specifically designed for real estate professionals. This platform offers unlimited connection, which is typically highly desirable in a people-orientated industry like real estate. This connection attracts more people and builds the platform’s success and footprint so that it can continue to expand over time.