Estative speaks to many unique groups of clients, and its brand voice reflects that. The brand voice is professional but also warm and helpful. This brand voice presents the company in the best possible light to the broadest range of people who will join the platform and make Estative an industry name. Once inside, the same brand voice continues to ensure the comfort of members.
Estative uses a bright and cheerful color scheme featuring orange and aqua. This color scheme makes the brand inviting to new people, and the dominant aqua color speaks to trust subconsciously. The aqua also features prominently in the logo, which is a simple, creative design intended to open people up to the idea of the network.
Estative transforms how professionals in real estate and related fields connect so everyone can enjoy a smoother experience and broader professional opportunities. This promise drives everything on the platform, from moderation to how professionals can connect with others outside of their respective real estate niches. Even the design features this promise to all users.
Estative targets successful mid-career professionals in every field surrounding real estate. This group includes developers, agents, architects, and more. By targeting such a varied group, Estative becomes the bridge between various professions and can help all real estate market areas improve over time through collaborative projects that will enhance cities.
Estative is an accessible social networking platform specifically designed for real estate professionals. This platform offers unlimited connection, which is typically highly desirable in a people-orientated industry like real estate. This connection attracts more people and builds the platform’s success and footprint so that it can continue to expand over time.