DME aims to project quality, safety, care, and security through its branding. This fact led to the choice of blue many of the brand colors, and the simple logo. DME is immediately recognizable using these elements, especially since the logo features a sans-serif font as the centerpiece. These choices make DME’s brand identity both apparent and accessible.
DME uses a competent, professional brand voice that reflects genuine warmth and care. This voice helps DME partner with healthcare organizations and work with patients who need its supplies. Additionally, the collected brand voice projects the competence people expect from a medical company, which is often soothing and helps ease business transactions.
Quality – DME devotes itself to sourcing and manufacturing the best disposable medical supplies possible.
Safety – DME procures and produces safe disposable medical supplies that providers trust.
Security – DME builds a stable supply chain that is as secure as possible in a changing world.
Care – DME cares about patients and providers, which drives the company forward.
DME targets patients and people in decision-making positions at healthcare organizations. While patients may not buy directly, their familiarity with DME can be comforting. Meanwhile, healthcare decision-makers and supply coordinators make up the bulk of purchases. These individuals tend to be in their 30s and 40s, and they must follow department procedures to purchase.
DME aims to provide high-quality disposable medical supplies everywhere. While pricing is competitive, it tends to be slightly above average to reflect the quality of the supplies. This decision ensures that DME can continue to grow and requires a sophisticated branding package.