The Vegain Bros brought Stan Agency a specific challenge for its protein pancakes packaging design. The company was looking to expand its distribution, and fun package design was a way to bring in new customers. Additionally, The Vegain Bros wanted to expand beyond the health food website into regular markets.
Challenge Components
- Popular market
- Preconceptions about gluten-free and vegan
- Resealable pouch design when it is not full
Research as a Packaging Design Firm
The first step in any design project is looking into the markets The Vegain Bros pancake packaging would be used in, such as the UK and eventually the USA. Since there has been a rise in health and fitness foods, there were many distinct product packaging designs on the market. We looked for defining market trends in these pancake packages.
Bonus Challenge
One of the significant challenges involved in creating this packaging was the preconceptions people have about vegan and gluten-free. Many people consider these food groups unappealing and are not willing to taste test any of them. We needed fun packaging design that looked as tasty as possible, so more people would consider picking it up.
Design Inspiration
The Vegain Bros had a strong existing brand around its passion for fitness and food, which served as inspiration. We were also able to draw from competitors on the market whose packaging designs ranged from ultra-minimalist to visually complex. Lastly, the pancakes themselves were an inspiration too.
Narrowing Down the Final Options
The design meeting for The Vegain Bros project involved several outstanding designs. The team liked the idea of displaying the pancakes on the package design and using the fitness goals that are a part of the company’s philosophy. These choices lead us to select the pancakes and a fit gentleman for the final design.
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